Writing Killer Sales Copy For Your Landing Page

Regardless of what you're trying to sell, you really can't sell It without "talking" with your prospective buyer. And in attempting to sell anything by email, the sales copy on your landing page is all about how you talk to your potential customer.

All winning sales copy "talk" to the customer by creating an Image in the mind of the reader. They set the scene by appealing to a desire or need; and then they flow smoothly into the visionary part of the sales pitch by describing in detail how wonderful life will be and how good they are going to feel after they have purchased your product.

This is the body or guts of the sales copy.

Overall, winning sales copy will follow a time-tested and proven Formula:

• Get their attention
• Get them interested in what you can do for them
• Demand action from them

Have them send and purchase your product without delay - any procrastination on their part might cause them to lose out. Create a sense of urgency because this offer might not be around forever at this price.

Sales Copy

Sales copies that pull in the most sales are almost always two pages long and use a variety of line spacing, color and fonts to get certain points across. Always create a sense of urgency to get this product now.

Regardless of the length of your sales letter, it should do one thing and that's sell, and sell hard! If you intend to close the Sale, you've got to do it with your sales copy right there from your landing page.

The inside secret is to make your sales copy so interesting, and visionary with the benefits you're offering to the reader, that they can't resist reading it all the way through.

You can break up the work of reading by using short, punchy sentences, underlining important points you're trying to make, the use of sub-headlines, indentations and even the use of a different colors will help get your point across.

Ordering The Product

Make this the easiest thing that they can do. Have your PayPal and credit cards buttons displaying on the bottom of the page with a link to your payment processor.

All they need to do is click on the link, fill out their information and click finished and another link should take them back to your web site where they can download their product.

Follow Up

After they have purchased your product their name should automatically go into your autoresponder system and send them out a thank you.

For the next month or two or until they opt-out of your list, keep having your autoresponder send them emails messages with free products and new products that they can purchase at a discount since they are a repeat customer.

This is your premium opt-in list because they have made a purchase so be sure and keep in touch with them each and every week. Satisfied customers have a habit of coming back and purchasing again so be sure and always have something fresh for them to sink their teeth into.


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Casey Trillbar is the editor of makeawebsiteguide.com, which is a website aimed at supplying a step by step guide on how to make a website. http://www.makeawebsiteguide.com