Writing Effective Sales Copy

Writing effective sales copy may be an intimidating mystery to some, but it can equally effortless for others. Natural talent counts for a lot of the process, but there are structures in which to write effective copy in order to sell that product efficiently.

Writing sales copy is more than just writing a few paragraphs about the product you wish to sell. The first order of business is to find you target audience. For example, if the product or service you are selling appeals to a certain group of people or individuals, then tailor your copy to those people. Something sold to target kids of a certain age group will have different sales tactics than something sold to the elderly. Demographics and age range are very important to consider when writing sales copy. Different areas have different needs and so on.

Next, you need to come up with a dynamic headline or title for your copy. You may not be able to think of anything dynamic at the moment, but start with something simple and to the point. Then, as you work the copy, better headlines will come to you. You can also pull from the text of the article to help you come up with some great headlines.

When it comes to the actual writing, you should begin the copy with a persuasive tone. You want to grab their attention and make sure they will read the rest of the copy to the end. However, what may be interesting to one person may not be informative or interesting to another. Think about your product or service and what makes it so special while still bearing in mind who you are writing for. Another guideline for the actual writing of the copy is to employ interesting subheadings about your product or service. The subheadings should be as attention grabbing as the title and opening paragraphs. The subheadings will engage the reader and with these subheadings they will want to continue to read about your product or service.

One strategy that has proven effective is the practice of offering something for free. Most of us are on some sort of budget and need to watch our pennies. Offering something for free entices the customer to check out your deal or maybe even buy more of something (if they know they are getting a special deal) along with your product. This in turn will lead to more sales in the long run. Offer free coffee or wine to your customers as a complimentary thank you.

Talk about offering demos at your store. Passers by can then sample your product (if applicable). This is another way to stress that they are getting something for free. Something we all love to get. Always try to keep in mind that your copy should be intriguing in order to persuade the reader to take action. Ask them to order something, request a catalog, and speak to a trained sales associate via phone, chat, or email. Ask them to come into your store and make a purchase. Stress to the reader about your helpful and courteous staff and do something to make them feel special as a customer.

Writing sales copy is not hard, but you must keep these mentioned steps in mind to effectively sell your service or product, otherwise you will be wasting your time and hard earned money.


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Casey Trillbar is the editor of makeawebsiteguide.com, which is a website aimed at supplying a step by step guide on how to make a website. http://www.makeawebsiteguide.com